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Map-Based Online Billboard Location
Finder |
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Mapvertising Billboards on
an online street map of Lagos |
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Independent Billboard Updates Tracking
using GIS |
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Our Map Products
DEM
Demographic
Data
Landuse
(Clutter)
Boundary
Data
Industries we
serve
Telecom
Bank
Consultancy
Vehicle
Tracking
Lagos online hotel search
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STL had set up
LagosLocation.com
-an online street map of Lagos to
provide a medium for outdoor advertisers in Nigeria to evaluate
the impact and nature of each of their billboards - directly on
an interactive map using its campaign logo .
LagosLocation.com contains the digital map of over 450,000
streets in Lagos covering an estimated 2,500Sqkm landmass.
With this in mind, advertisers can track and display the
location of their billboards in Lagos down to the nearest street
Billboards can be searched for by
either provider's name e.g.
TimePiece Integrated Services or by
suburb e.g. Apapa.
Advertisers and their clients can
see the location of their billboards
on an interactive map and evaluate
the geographic spread of their
billboards and identify gaps which
could further lead to more exciting
business opportunities.
All is possible without investing in
any expensive new mapping
technologies or learning to use
complex mapping tools
Why you should be interested in
LagosLocation.com’s Billboard Finder
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As an outdoor advertiser, for
all your billboards integrated
on LagosLocation.com, your
clients can search online and
interactively and see the
location of all their billboards
on an online street map of
Lagos.
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Using LagosLocation.com’s “Find
the Nearest” Locator, your
clients can evaluate the impact
of their billboard locations on
a specific targeted market.
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Mapvertising is the unique way of
pinpointing business advertising on maps using specific campaign
logos and pictures with associated information.
Mapvertising offers advertisers the opportunity to integrate a campaign
pictures with the billboard locations in a consistent manner. The use of
colourful
product pictures helps to reinforce and strengthen the
brand. advertisers can easily connect their billboard
pictures with the billboard locations.
Each mapervised billboard site appears on LagosLocation.com
as an icon against the backdrop of Lagos street map data.
The location of each billboard is searchable by suburb e.g.
Oregun, Ikeja, Ogba, etc.
The
billboard icon has an information page which allows for
additional exposure of SL's advertising partners rand
through the use of summarized marketing information about
the its products or services. This Marketing Information is
localised and relevant to each billboard and is therefore
more productive
Mapvertising provides a visual connection between an icon on the map and
real-world business information. This information is
displayed via a mouse click function on a business icon on
the map.
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Outdoor advertising in Nigeria introduces
challenging situations not common in some
other countries. Some outdoor billboards
advertising agencies are
known to have successfully cheated their
clients by double dealing and selling
advert space on one single billboard to more
than one client at the same time.
STL
through
the use of online map-based billboard finder
such as LagosLocation.com can provide an
independent campaign tracking service for
the benefit advertising end-users. This will
ensure that updates to each billboard is
visible to the relevant end-users and
relevant updates to the billboards can be
published in a consistent, efficient and
affordable manner
Advantages of Independent Billboard Campaign
Tracking Services to adverts owners
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Displaying the most current status of
the bill board will ensure that the
adverts owners can get value for money
regarding investment on the billboards
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Adverts owners
can easily check the current status of
all of their billboards online from
LagosLocation.com and track the campaign
while it is ongoing as opposed to just
getting written situation report when it
is too late.
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Outdoor billboard campaign update
tracking will insure that correct times
are being activated and the incident of
fraud by advertising provider is checked
and completely eliminated.
Case study
Click here
to see how STL is assisting
Timepiece Integrated
Services Ltd to leverage on
online map-based billboard finder in Lagos
in providing innovative services for its
clients
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STL’s Professional services
Each of the analyses above can be provided as either a
consultancy service or can be performed in-house using
MapInfo Professional software –a professional mapping and
business making tool based on the visual power of GIS and
map.
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GIS Consultancy Services
For
those companies that would prefer to out-source
either a single GIS project or a long-term strategic
venture, STL can help. STL can either carry out
project-based consultancy assignments or second
staff to a clients' premises to work on-sites.
Projects are typically bespoke and tailored to each
client's commercial requirements.
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In-House Empowerment
GIS Services
STL empowers its customers to perform their own
market analyses and modelling if they have the in-house
resource and skill to do so. A professional off-the-shelve
GIS and mapping software
is provided on license as a desktop application. Unlimited
training and a team of dedicated technical helpline is also
provided.
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