sitemap

|

email

GIS & New Branch Location

Visualizing Financial

 Competition in Nigeria using GIS

Map-based online interactive bank Locator

Our Award

RIMA Foundation Award for the most innovative and successful project using Geographic Information Systems (GIS) in Nigeria

>>details

Our Map Products

DEM

Demographic

Data

Landuse

(Clutter)

 Boundary

 Data

Industries we serve

Telecom

   Bank

Consultancy

Vehicle     Tracking

Lagos online hotel search

GIS and Electricity

Without an intelligent National Address Database in Nigeria, it would be very difficult for the power distribution companies to operate effectively and efficiently >>details

While analyzing factors affecting the location of a new branch, it is always necessary to assess the likely performance of new branches/ATMs based on the presence of key decision variables, such as concentration of commercial areas, traffic patterns, workplace or homes of customers whose demographics and purchase behavior match a bank's target customer profile.

In today's highly competitive business environment, marketing is a customer-orientated operation that is essential for business success of any bank.
In general, marketing is a question of demand (customers) and supply (Financial products, Financial services, Customer services through branches and ATMs). Both demand and supply are easy to pinpoint to a geographical location. Therefore, these factors are interesting to analyze with the help of a GIS.

STL has the location of several banks and their branches in Lagos, Abuja, Ibadan, Onitsha Aba and Porthacourt, Kano, Kaduna, Owerri, Warri, etc.

We can undertake a map-based comparative analysis showing the branch coverage of one bank compared to the other.

This makes STL the most comprehensive map solution provider for the financial sector in Nigeria

The geographic implications of the products, services and customers of a financial institution are enormous. GIS is the Answer.

GIS & Branch Network Optimization

STL's geographic data is a valuable asset to the Nigerian financial industry, adding a real-world context to customer statistics and demographic data. This helps our clients in the banking sector of the economy to obtain a definitive picture of who their customers are, where they live, what they want and when they want it. Fully understanding the context of their customer base facilitates more intelligent marketing activity, resulting in a greater return on investment.

The key to making profitable business decisions is the capacity to successfully predict customer behavior, identify potential markets and pinpoint where market share is likely to grow. By understanding your customers' locations and needs, you can boost your analysis, planning, logistics and operations, vital for increasing revenue and profits.

STL’s Professional services

Each of the analyses above can be provided as either a consultancy service or can be performed in-house using MapInfo Professional software –a professional mapping and business making tool based on the visual power of GIS and map.

GIS Consultancy Services

For those companies that would prefer to out-source either a single GIS project or a long-term strategic venture, STL can help. STL can either carry out project-based consultancy assignments or second staff to a clients' premises to work on-sites. Projects are typically bespoke and tailored to each client's commercial requirements.

 In-House Empowerment &

GIS Training Services

 STL empowers its customers to perform their own market analyses and modelling if they have the in-house resource and skill to do so. A professional off-the-shelve GIS and mapping software is provided on license as a desktop application. Unlimited training and a team of dedicated technical helpline is also provided.