A bank’s primary function is to deliver financial services and products to the customers. Banks, in the Nigeria of today, are market driven and market responsive. The success of such an institution depends on its approach to data management, customer relation management. Banks manage a world of information about customers, customer profiles and so much more. The banking industry in Nigeria is undergoing serious reforms that had given rise to consolidations and phenomenal growth especially in the last two years.

The players in this industry are using cut edge technology that will give them the needed leverage in the already excited industry. By adding a spatial component called “Location” to their database, banks in Nigeria can gain enormous advantage in many ways. Long range planning mixed with geographic modeling will yield tangible benefits to the Banking /Financial institutions community. The geographic implications of the products, services and customers of a financial institution are enormous. GIS is the Answer.

Specific Areas of GIS Application in the Banking Industry

Strategic Decision making & planning,

Effective resource management Analysis

Branch & ATM Locating Analysis

Competition Analysis

Business Growth

Customer Relation Management

From new branch location to profiling customers, analysing competitor activity to predicting market trends, the geographic data underpinning your analysis has to be definitive to give you a full understanding of your business environment and make more informed decisions.

New branch Location & Network Optimization

STL's geographic data is a valuable asset to the Nigerian financial industry, adding a real-world context to customer statistics and demographic data. This helps our clients in the banking sector of the economy to obtain a definitive picture of who their customers are, where they live, what they want and when they want it. Fully understanding the context of their customer base facilitates more intelligent marketing activity, resulting in a greater return on investment.

The key to making profitable business decisions is the capacity to successfully predict customer behavior, identify potential markets and pinpoint where market share is likely to grow. By understanding your customers' locations and needs, you can boost your analysis, planning, logistics and operations, vital for increasing revenue and profits.
 

     Geographic spread of Access Bank branches

and Tantalizers Restaurants in Lagos

 Geography & Branch Location Analysis

While analyzing factors affecting the location of a new branch, it is always necessary to assess the likely performance of new branches/ATMs based on the presence of key decision variables, such as concentration of commercial areas, traffic patterns, workplace or homes of customers whose demographics and purchase behavior match a bank's target customer profile.

 
 

Map showing the geographic spread of Zenith

branches and  ATMs in Lagos

(Click on map to Enlarge)

GIS based solution helps to understand how a potential new branch would perform based on the performance of a bank's best matching existing branches as well as compare how one of its branches is performing relative to other branches.

G

Map-based Online Branch and ATM Locator for Lagos.

MapNTL.com is an online map resource that enables visitors to find bank and ATM location information in Lagos, navigate through accurate digital street map of Lagos, and get driving directions quickly and easily .MapNTL.com's database contains the location of over 524 Bank branches and ATMs across Lagos. It covers all banks with branches in Lagos.

Most banks in Nigeria have branch locators on their websites, however they provide very limited information on how to get driving direction to those branches. MapNTL.com provides turn-by-turn driving direction to all bank branches from any part of Lagos. It also takes note of all one-way traffic directions and traffic red spot.

Click here to get an online direction to your bank in Lagos

   A comparative map showing the geographic spread

  of ETB and Intercontinental Bank across Lagos