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Some of product distribution
companies in Nigeria have created a distribution network of
dealers across Nigeria ranked into Major, Minor and
sub dealers. Over the years, they
have discovered managing their
network using tabular databases in
Excel, Microsoft Access is very
ineffective. They found it
impossible to visualize the logical
relationships between the dealers
using these traditional methods.
STL can help to define and map out
sales territories for major, minor and
sub dealers in a retail distribution
network. Using the power of GIS and
digital maps, STL can identify
territory overlaps or gaps in the
marketplace in a consistence and
efficient manner. This type of analysis
can help retailers develop the
optimum territory definition to
achieve the best market coverage and
assist in helping it to assess the
sales potential of each territory
for targeting setting.
How
will it help my business?
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Flexible analysis of multiple
datasets and improving decision
making
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Putting a potential site into
visual context
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Understanding the impact of
competitors’ stores in the area
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Identifying profitable new store
locations to maximise return on
investment
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Setting accurate revenue and
profit targets
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Accurately understand the
potential revenue and profit and
market share achievable
Case Study
Click here to see how STL
used GIS to assist UBA PLC -Nigeria's largest bank in
branch coverage Network Optimization analyses as part of a
N9.2billion expansion project
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For any city within Nigeria that a retailer operates in, for
which it has sales data available, STL can help in
understanding and benchmarking its best performing outlets
and more importantly explain why they are performing so well
using the visual power of GIS.
How
will it help my business?
By benchmarking each of your dealers within the distribution
chain against those that are performing the best STL can
help you identify the critical success factors that can be
focused on to improve the performance of your worst
performing dealers.
STL can help retailers evaluate site attractiveness and the
strength of local competition.
GIS &
Competitive Analysis
Understanding how competing brands
position themselves can allow retailers to learn from their
mistakes and successes, and act in a distinctive and
powerful way. More importantly by understand where the
competitors are located can provide a powerful tool to stay
ahead of the competition. STL can map the location of any of
our clients' competitors to assist them to position
themselves better.
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To calculate market penetration, you need to
quantify the amount you have and compare it
with the amount you could have had.
The number you have may come from a sample
store exit survey, from loyalty card data,
from the deliveries or order processing
system.
The potential market for a consumer product
will be related to the population. You could
estimate that all households are potential
users of your service or perhaps you know
that only elderly, economically active or
people of a specific social class are likely
to be interested
Case Study
Click
here for a case study on how
GWC of France depended on STL's solution to calculate market
penetration of broadband market in Nigeria
Strategic
Business
Planning using
GIS
When you are
looking at programmes of product network
distribution expansion,
refurbishment, rationalization of
consolidation in a highly competitive market
like Nigeria, it is important that you get
your location decisions right. Using
powerful mapping modelling technology STL can
help retailers model different network
scenarios and understand the financial impacts
of any decision
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STL’s Professional services
Each of the analyses above can be provided as either a
consultancy service or can be performed in-house using
MapInfo Professional software –a professional mapping and
business making tool based on the visual power of GIS and
map.
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GIS Consultancy Services
For
those companies that would prefer to out-source
either a single GIS project or a long-term strategic
venture, STL can help. STL can either carry out
project-based consultancy assignments or second
staff to a clients' premises to work on-sites.
Projects are typically bespoke and tailored to each
client's commercial requirements.
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In-House Empowerment
GIS Services
STL empowers its customers to perform their own
market analyses and modelling if they have the in-house
resource and skill to do so. A professional off-the-shelve
GIS and mapping software
is provided on license as a desktop application. Unlimited
training and a team of dedicated technical helpline is also
provided.
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