STL Releases The Location of All Banks and their Branches and ATMs

for 12 Nigerian Cities on Digital city maps -October 2007

STL -Nigeria's foremost GIS solution provider is proud to announce the release of an integrated GIS solution specifically designed for the financial industry in Nigeria. This solution involves overlaying the location of banks and their branches on digital street maps across some  12 Nigerian cities including: Lagos, Abuja, Portharcourt, Onitsha, Warri, Kano, Ibadan, Owerri, Bauchi, Abeokuta, Enugu, and Calabar.

This solution shows the location of branches for UBA, Intercontinental Bank, Diamond Bank, Zenith Bank, Bank PHP, Access Bank, Oceanic Bank , Wema Bank, Guarantee Trust Bank, First Bank, Union Bank, FirstInland Bank, Sterling Bank, Spring Bank, IBTC Chartered Bank, Skye Bank, Unity Bank, and others
 

The Solution: The product is packaged according to each city and it comes in a GIS format which allows such functionalities as search and find, zooming in and out, distance measurement. The Solution contains the followings:

• Digital street map of each city e.g. Lagos (Showing all the streets in each city such as Lagos)
• Landuse map used for colourful background
• The location of the bank (This layer contains such details as the name of Bank, Address, Suburb, City, a picture of the bank and its geographic coordinates.)
• GIS Software (MapInfo Professional enables users to get the most of the data to make decisions)
• Training. MapInfo Professional is an easy to use GIS application and within a relatively shorter time, a curious user can become quite an accomplished user
• Support & Maintenance is provided FREE over a period of 3months to ensure that the objectives of the solution are easily realized and there is returns on investment

According to Anthony Lawrence, STL’s Business Development Manager, “This is a well tried solution that will indeed confirm that a map is the equivalent of a thousand words as it shows on maps what will be difficult to capture using words or even the traditional row-column format. The solution can easily be integrated into existing corporate databases as it comes with MapInfo Professional which is regarded in the market as the world’s leader in location business intelligence. Using MapInfo Professional's robust DBMS, it makes it a lot easier to connect to Oracle, or SQL Server effortlessly to bring to live the content of a bank’s database"

From management's perspective, Ireti Ajala -STL's CEO who formerly served as  MTN's senior GIS Specialist for over 5years said that "Investing in this kind of solution in Nigeria is really a course of wisdom for most banks as it can be proved that over 70% of all decisions that a bank makes everyday is tied to geography. This type of solution will enhance the making of fast and informed decisions and it will easily provide returns on investment within a relatively shorter time"

For pricing details please contact:

Anthony Lawrence (Business Development Manager)

 Enquiry: info@spatialtechnologiesltd.com

Lagos Office: +23418533497

UK Offce: +442380700304

Strategic Decision for Banks: This solution can be useful for any bank in Nigeria in the following areas:

• Bank and ATM site Analysis (e.g Where should the next Access Bank's branch in Ibadan be sited?)

• Bank Network competitiveness/optimization (e.g are the branches of Oceanic bank in Surulere making more profit than  the ones at Isolo?)

• Competitors intelligence mapping (Is GTB interested in knowing the location of all Skye Bank branches in Kano?)

• Customer management identification and targeting (e.g what is the geographic location of all Spring bank customers who opened domiciliary account in the last 4months in Abuja?) 

STL will be happy to hold a brief demonstration for the benefit of any interested Bank to highlight how they can leverage on the visual power that GIS offers over traditional row-column method of analysis. The strategic planning unit of any bank will particularly find the use of GIS to make informed business and technical decisions very interesting and useful.

Nigerian's banks can benefit from the use of maps in strategic decision making process in a way similar to how it is assisting such bank as Bank of the West, Barclays Bank of Spain, Barclays Bank of UK, Bank of America, Standard Chartered Bank, Royal Bank of Canada, MasterCard, etc.

This solution is a lot cheaper than most banks envisage and most importantly it is priced in 'NAIRA'. Call STL today and you will be pleasantly surprised at how cheap it actually cost

About STL: STL is Nigeria’s foremost mapping and GIS consulting company with offices in Lagos and UK. We specialize in developing geospatial databases and solutions about Nigeria for the Nigerian market. We have extensive experience in collecting and processing data from geographic information sources as digitized maps, satellite imageries and aerial data. STL is seriously investing in what is now regarded as Nigeria's largest geo-spatial database by any private company. STL will always be found at the forefront of GIS technology and innovation

Intelligence about a competitor is the key to a bank's performance in a highly competitive market such as banking.  GIS can easily be used to answer the fundamental question, where are our competitors located? GIS analysis can also identify the competitors and their customers on the Map, analyze the reason for existing performance.

STL's database contains the location of all banks and their branches across several cities in Nigeria.

Acquiring and retaining customers are critical to any bank's profitability. Knowing exactly where emerging markets are located and re-evaluating markets as conditions change are essential to success. With STL GIS data and capability, it is possible to define trade areas or coverage around each branch to perform effective target marketing. This could assist in locating profitable micro markets, improving direct marketing and profiling clients by demographics or financial behavior.